Shenzhen is launching a new competition for the Xiaomeisha Coastal Zone, a comprehensive coastal tourism resort not far from central Shenzhen, China. This detailed planning consultation is hosted by the Yantian District Government of Shenzhen and organized by the Shenzhen SDG Co., Ltd., to bring international horizon, forward-looking thoughts and innovative concepts into the area’s future development.

Xiaomeisha is transforming its role from a traditional coastal recreational area to a world-class metropolitan coastal tourism resort, hoping to set an example for China’s marine ecology conservation and novel ocean development. Design firms are expected to explore a new paradigm for coordinated land and marine development as well as ecological conservation and marine tourism development, and provide overall spatial development idea for both the land and sea areas of Xiaomeisha and detailed planning for its coastal zone. 

Xiaomeisha is the nearest comprehensive coastal tourism resort to downtown Shenzhen. Receiving over 30,000 visitors each day during the peak season, it is named “the Oriental Hawaii”.


Located at the eastern golden coastline of Shenzhen, Xiaomeisha borders Dapeng New District, Dameisha, Maluanshan Natural Park, and Dapeng Bay, and is 28 km from Central Futian District. Surrounded by mountains on three sides and facing the sea, Xiaomeisha boasts gorgeous natural resources of beaches, rocks, corals and extensive hinterland for coastal construction. It is a comprehensive coastal tourism resort the nearest to downtown Shenzhen, integrating tourism, vocation, entertainment, conferences and catering, and enjoying the best natural beach environment.

Location Map of Shenzhen

In the new oceanic era, Xiaomeisha will probe into new ways of ocean development, balance the allocation of land and ocean resources, and launch overall upgrading and improvement. Its innovative practice will set an example for the country to intensify efforts on unified management of mountain and ocean resources and provide a fair design reference for other coastal zones.

Location Map of Xiaomeisha


The planning area is defined at two levels, namely, the scope of detailed planning and the scope of extended overall research:

Area of overall planning research: the research covers two parts: the coastal zone and the land area of Xiaomeisha , totaling about 383 hectares, of which the coastal zone extends about 157 hectares and the land area 226 hectares. It is expected to provide overall planning idea and spatial structure for both parts and detailed planning for the coastal zone.

Area of detailed planning: the detailed planning focuses on Xiaomeisha coastal zone (as marked by the red line), which is composed of sea area and coastal land construction control area, totaling about 157 hectares. The sea area is about 141 hectares, including beach (yellow area, containing an 800m long sandy coastline) and sea (blue area); the coastal land construction control zone is about 16 hectares (purple area). The blue solid line means coastline and the blue dotted line beach-sea demarcation line.

Planning Area


In response to the aforesaid background and turn of events and to give full play to the strategic value of Xiaomeisha area, the specific objectives are as the following:

1) Through the investigation and judgment on the development trend and a review on the mountain, sea and urban conditions of Xiaomeisha, clarify the overall framework for the spatial development of its land and sea areas;

2) Focus on the planning of the coastal zone, plan the future projects and activities in the area, work out a world’s top multi-level (coastal land area and sea area) space development blueprint that fits the regional marine utilization requirements, and provide a viable systemic planning scheme, so as to offer detailed design instructions for further planning implementation;

3) Propose reasonable capacity and operation modes for the future projects within the design scope and conduct an initial analysis on the return of investment, in order to ensure the cost effectiveness of the project; based on the planning of the sea area, put forward development instructions and supporting facility requirements for the land and sea associated part to realize coordinated development between the two.   


This international consultation includes two stages: “prequalification and concept proposal” and “international consultation”. An international open call will be organized to attract applicants from all over the world. The expert committee will prequalify the applicants, evaluate the submitted conceptual proposals, and shortlist six participants for the subsequent international consultation.

After the six participants submit their formal submissions by rule, an expert evaluation meeting will be organized. The evaluation committee formed by experts and the organizer representatives will evaluate and rank these submissions.   

Competition Timeline


This Consultation is open to public registration by all international and local design firms.

Registration by consortia is allowed but individuals or groups comprising individuals will be rejected. Any member of a consortium is not allowed to additionally register as an individual firm or joint another consortium at the same time for this Consultation; two or more corporations, parent companies, wholly-owned subsidiaries and holding companies with the same legal representative are not allowed to register simultaneously.

The consultation team should have professionals in urban planning, architecture, marine ecology, ocean engineering and tourism planning.


1st Prize ¥5,000,000.00 RMB (approx. $742,540 USD), including ¥2,000,000.00 RMB subsequent design consolidation fee;

2nd Prize ¥1,500,000.00 RMB (approx. $222,760 USD)

3rd Prize ¥1,200,000.00 (approx. $178,210 USD)

Other finalists (3 firms) ¥800,000.00 (approx. $118,810 USD) each

Further Information

For a complete information package including design brief, working rules and drawings, please go to the official website to download all the attached files.